Report as per the news in Deccan Chronicle date 14/7/2012
A small company is trying to bring to market a genetically engineered apple that does nt turn brown when slice or bruised .But it has much of the rest of the apple industry seeing red.
The company , Okanagan Speciality Fruits , says the non browning apple will prove popular with consumers and help increase sales of apples , in part by making sliced apples more attractive to serve or sell.
While Americans have been eating genetically modified engineered foods since those have been mainly processed foods .The Arctic Apple , as it is being called could become one of the first genetically engineered versions of a fruit that people directly bite into.
But the US Apple Association , which represents the American apple industry , opposes introduction of the product , as do some other industry organisations.
They say that while they dont believe that genetically engineering is dangerous , it could undermine the fruit's image as a healthy and natural food , the one that keeps the doctor away and is as well , apple pie.
"we dont think it's in the best interest of the apple industry of the united states to have that product in the market place at this time " said Christian Schlect , President of the Northwest Horticultural Council, which represents the tree fruit industry in and around Washington state .
Neal Carter , the founder and president of the company which is based in the Okanagan Valley of the British Columbia , said the non browning apples could improve industry sales much as baby carrots did for carrot sales.
" If u had a bowl of apples at a meeting people wouldn't take an apple out of the bowl , But if u had a plate of apple slices , everyone would take a slice" the company President said.
A small company is trying to bring to market a genetically engineered apple that does nt turn brown when slice or bruised .But it has much of the rest of the apple industry seeing red.
The company , Okanagan Speciality Fruits , says the non browning apple will prove popular with consumers and help increase sales of apples , in part by making sliced apples more attractive to serve or sell.
While Americans have been eating genetically modified engineered foods since those have been mainly processed foods .The Arctic Apple , as it is being called could become one of the first genetically engineered versions of a fruit that people directly bite into.
But the US Apple Association , which represents the American apple industry , opposes introduction of the product , as do some other industry organisations.
They say that while they dont believe that genetically engineering is dangerous , it could undermine the fruit's image as a healthy and natural food , the one that keeps the doctor away and is as well , apple pie.
"we dont think it's in the best interest of the apple industry of the united states to have that product in the market place at this time " said Christian Schlect , President of the Northwest Horticultural Council, which represents the tree fruit industry in and around Washington state .
Neal Carter , the founder and president of the company which is based in the Okanagan Valley of the British Columbia , said the non browning apples could improve industry sales much as baby carrots did for carrot sales.
" If u had a bowl of apples at a meeting people wouldn't take an apple out of the bowl , But if u had a plate of apple slices , everyone would take a slice" the company President said.
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